What if Your Biggest Project Actually Succeeds?
We spend countless hours preparing for failure. But what about the anxiety that comes when things actually go right? This isn’t about imposter syndrome; it’s about the brain’s complex reaction to positive, unpredictable change.
Key Takeaways:
- The brain’s threat detection system reacts to unpredictability, not just danger.
- Fear of success often stems from loss aversion – sacrificing comfort or identity.
- Blind pursuit of success can lead to climbing the wrong ladder.
- Strategic success involves consciously defining and aligning with your values.
The Unexpected Anxiety of Achievement
Research indicates that even positive events like success, recognition, or new opportunities can trigger anxiety. That familiar “Oh no, now what?” feeling is your brain attempting to re-establish control in an uncertain, albeit positive, situation.
Two Paths to Avoid: Fear and Autopilot
When faced with this discomfort, people often react in one of two ways:
- Fear of Success: This avoidance stems from loss aversion. Success might mean giving up comfort, privacy, predictability, or a familiar sense of self. These potential losses can feel more tangible than the abstract gains.
- Blind Pursuit of Success: This is autopilot ambition, chasing validation and security without questioning if the success aligns with your life goals. It’s the classic



