Popt: Rethinking Mobile Notes with Privacy and Intelligence
Gregorio Zanon, founder of Popt, is challenging the status quo of mobile note-taking. Popt is a new mobile app designed to seamlessly connect ideas, contacts, places, and time, all while prioritizing user privacy through on-device processing. This approach offers a unique alternative to cloud-dependent note-taking solutions.
Key Takeaways:
- Popt offers a private, mobile-first note-taking experience.
- It uses on-device AI for intelligent tagging of people, places, and dates.
- The app focuses on interconnectedness without forcing rigid structures.
- Privacy is a core tenet, with no cloud LLMs or data sharing.
The Problem with Current Mobile Notes
Zanon highlights that mobile note-taking is often about capturing fleeting thoughts, not structured writing. Existing apps can be cumbersome, forcing users into hierarchies or complex tagging systems. Popt aims to bridge this gap by leveraging smartphone power for intuitive, context-aware note organization.
Popt’s Unique Approach: Tagging the Real World
Instead of manual hashtags, Popt automatically recognizes and links entities like people, places, and dates as you type. For instance, typing “Lunch with Flavia at Mam from Hanoi Dec 11 1pm” can transform into a structured note with linked contacts, a location recognized via maps, and a date for reminders.
This creates an interconnected map of your life, allowing notes to become reminders, contact cards, or even dynamic trip planners. The app integrates with services like The Movie Database, turning suggestions into interactive widgets within notes.

Privacy as a Foundation
A cornerstone of Popt’s philosophy is user privacy. Unlike many apps that rely on cloud-based AI, Popt’s text analysis runs entirely on-device. This ensures that notes remain a secure, private space, free from the concerns of third-party data harvesting or opaque server practices.
Zanon emphasizes this commitment by stating, “Your notes should be a safe space. You shouldn’t have to wonder where they’re going or who could read them.” Popt also offers easy data export in plain text, compatible with other popular note-taking apps like Obsidian, ensuring data ownership and portability.
Flexibility in Note-Taking
Popt supports diverse user workflows. Whether you prefer a simple notepad for quick lists, a structured system for project planning, or a fluid, interconnected web of ideas, Popt adapts. Users can choose to utilize its advanced tagging and linking features or opt for a more minimalist approach, akin to Apple Notes.
Editor’s Take: Popt’s Bold Privacy Stance
In an era where data privacy is increasingly paramount, Popt’s commitment to on-device processing is a significant differentiator. While many note-taking apps are racing to integrate cloud-based AI, Popt is carving out a niche for users who prioritize security and control over their personal information. This approach not only builds trust but also offers a potentially faster and more responsive user experience by eliminating network latency. The ability to link real-world entities directly within notes also transforms them from static text into dynamic, actionable information hubs, a genuinely innovative step for mobile productivity.
This article was based on reporting from Ness Labs. A huge shoutout to their team for the original coverage. Read the full story at Ness Labs





