Apple’s Low-Cost MacBook and iPhone 17e Incoming

Apple is reportedly gearing up to launch three new budget-friendly devices in the first quarter of 2026, according to analyst Jeff Pu. The lineup is expected to include a low-cost MacBook, the iPhone 17e, and an updated base model iPad.

Key Takeaways

• Apple plans to release a budget MacBook, iPhone 17e, and base iPad in mid-Q1 2026.
• This move suggests Apple aims to capture a larger market share in the affordable tech segment.
• The “e” moniker for the iPhone typically denotes a more economical option.

Apple’s Affordable Push

Analyst Jeff Pu’s latest investor note outlines a significant product refresh for early 2026. The focus on “low-cost” models indicates a strategic shift by Apple to broaden its appeal beyond its premium offerings. This could mean targeting emerging markets or consumers seeking more accessible entry points into the Apple ecosystem.

What to Expect from the New MacBook

While details are scarce, the mention of a “low-cost MacBook” is particularly intriguing. Apple’s MacBook Air lineup has historically represented its most affordable laptops, but a dedicated “low-cost” model could signal a further reduction in price point or a stripped-down feature set to achieve a more aggressive price. This could potentially challenge Chromebooks and other budget Windows laptops.

iPhone 17e and Updated iPad

The iPhone 17e continues the trend of Apple introducing more affordable iPhone variants, following the SE line. This device will likely cater to users who want the core iPhone experience without the flagship price tag. Similarly, an updated base iPad suggests Apple is refreshing its most accessible tablet, ensuring it remains competitive in the education and entry-level consumer markets.

Editor’s Take

This report, if accurate, signals a significant strategic move from Apple. While the company is renowned for its premium products, expanding its low-cost offerings could unlock substantial growth. The success of these devices will hinge on Apple’s ability to balance cost reduction with maintaining the user experience and build quality that customers expect. It’s a calculated risk that could redefine Apple’s market position in the coming years, especially as competition in the budget tech space intensifies.