Google has officially rebranded its top-tier Gemini offerings, introducing “Google AI Pro” and a new, more advanced “Google AI Ultra” tier. This move, announced at I/O 2025, aims to provide clearer distinctions for users seeking advanced AI capabilities through Google One.
Key Takeaways
- Google One AI Premium is now Google AI Pro.
- A new, higher-tier “Google AI Ultra” is now available.
- The rebranding clarifies feature sets for different user needs.
Google AI Pro: The Evolution of Gemini Advanced
The former Google One AI Premium plan, which included access to Gemini Advanced, has been streamlined and rebranded as Google AI Pro. This tier continues to offer users access to Google’s most capable publicly available AI model, designed for complex tasks, coding assistance, and creative content generation.
Introducing Google AI Ultra: The Pinnacle of Gemini
At the top of the hierarchy sits Google AI Ultra. While details on its specific feature set beyond being “higher” and “more expensive” are still emerging, this tier is positioned as the most powerful option. It’s likely designed for enterprise-level applications, cutting-edge research, or users demanding the absolute maximum performance from Google’s AI infrastructure. Expect enhanced reasoning, multimodal capabilities, and potentially larger context windows.
Why This Matters
This tiered approach from Google signals a mature market for advanced AI services. By segmenting its offerings, Google can better cater to a wider range of users, from individuals needing enhanced productivity tools to businesses requiring robust AI solutions. The introduction of “Ultra” suggests a commitment to pushing the boundaries of AI, potentially with features not yet seen in consumer-facing products. This also sets the stage for future competition with other major AI providers, forcing them to clarify their own tiered offerings.
For users currently on Gemini Advanced, the transition to Google AI Pro should be seamless. The key question will be what unique capabilities Google AI Ultra unlocks and at what price point. This strategy allows Google to monetize its most advanced AI research more effectively while still offering a powerful, accessible option with Google AI Pro.
This article was based on reporting from 9to5Google. A huge shoutout to their team for the original coverage.
