The Unspoken Fear of Things Going Right
We’re masters at preparing for failure. But what happens when our biggest goals are actually achieved? The science suggests our brains can find even positive outcomes unsettling, leading to anxiety and avoidance. This piece delves into the psychology behind this phenomenon and offers a practical framework for navigating the complexities of success.
Key Takeaways:
- Our brains’ threat detection systems react to unpredictability, not just danger, causing anxiety even with good news.
- Common reactions to the fear of success include avoidance or aggressive pursuit, neither of which is truly strategic.
- A “strategic success” approach involves conscious reflection on what success truly means and whether it aligns with personal values.
- A 20-minute metacognitive exercise can help redefine success and ensure it fits the life you want to build.
Why This Matters
In a culture that relentlessly celebrates achievement, we often overlook the psychological hurdles that come with reaching our goals. This isn’t just about avoiding burnout; it’s about ensuring that the success we chase is genuinely fulfilling. Ignoring the potential anxieties and changes success brings can lead to a profound sense of misalignment, even when all external indicators point to victory. This article offers a vital counter-narrative, encouraging a more intentional and mindful pursuit of our ambitions.
The Brain’s Double-Edged Sword: Threat vs. Opportunity
Research indicates that our brains are wired to detect threats, but this system doesn’t discriminate strictly between danger and significant, unpredictable change. Positive shifts like unexpected recognition, new opportunities, or achieving a major milestone can trigger the same anxiety response as a potential problem. This often manifests as a subconscious “Oh no, now what?” feeling, a desire to regain control over an uncertain future.
Two Paths, One Misstep: Avoidance and Autopilot
When confronted with the discomfort of success-related uncertainty, individuals typically fall into one of two patterns:
- Fear of Success (Avoidance): Driven by loss aversion, this involves shying away from success because it demands giving up valued aspects of life – comfort, privacy, predictability, or even a stable sense of self. The potential losses can feel more tangible than the abstract gains.
- Blind Pursuit (Autopilot Ambition): This is the relentless chase for success, often based on societal expectations or the promise of security and validation. It operates on the assumption that





