Swatch Introduces “Cold Moon” MoonSwatch with Unique Laser-Etched Snowflakes
Swatch is set to release a new iteration of its popular MoonSwatch, dubbed the “Cold Moon” edition, featuring a distinctive design element: laser-engraved gold snowflakes. Each snowflake will be unique, adding a personalized touch to every watch.
The Catch: Availability Tied to Snowfall
However, acquiring this special edition comes with a unique condition. Swatch has announced that the “Cold Moon” MoonSwatch will only be available for purchase when it is actively snowing in Switzerland. This unusual release strategy ties the watch’s availability directly to meteorological conditions.
Mission to Earthphase Moonshine Gold
The “Cold Moon” appears to be part of the “Mission to Earthphase” collection, specifically featuring the “Moonshine Gold” variant. While the exact pricing and detailed specifications beyond the unique snowflake engraving and the snowy release condition are not fully detailed in the source, the novelty lies in its limited and conditional availability.
Based on reporting from Wired. Read full report.
